Booths Partnership with Dobbies

It’s been an exciting week for the Booths Brand Team as we have begun a trial partnership with Dobbie’s Garden Centres. 

Dobbie’s have 39 Garden Centres across the country, 22 have full food halls and there are a further 8 branches with mini food halls which includes a local branch here in Preston. 

We have launched a full Booths Branded chiller in 3 stores in Scotland: 2 in Edinburgh and 1 in Glasgow with 50 products focused on ‘Tea for Tonight’. 

The 3 stores have an average footfall of 15,000 customers per week and Dobbie’s see Booths as a key part of their food hall strategy to persuade more of those customers to pick up their tea after shopping the plants or the Christmas decorations.

 

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